I.e., what would you be willing to give up for it? Or what’s it worth to you?
Someone once asked me, “How badly do you want it?” I can’t remember what “it” was or even the context of the question, but I remember the question and I remember how hard it hit home.
It’s so easy to say I wish I had this or I want to do that, but it’s a lot harder to decide what price we’d be willing to pay for this and that. It’s also easy to look at things other people have accomplished and put it down to luck, but in doing that, we’ve just belittled their sacrifice and effort because nothing of worth comes without effort.